Smirnoff Mixologist - Promotional Website game
Smirnoff is a well-known brand of vodka, part of the British company Diageo. This website was part of promotional spring campaigns which main purpose was to highlight the cocktails of Smirnoff. Mixologist game campaign was highly successful – From one side the products were increasing sales during the summer season. From the other, the game has obtained a lot of attention and popularity among customers.
Task and execution
This project was part of my work during the years I’ve worked for creative agency the Smarts. Back then I was working as an Art Director for Smirnoff. The game concept was the first part of the project – In order to execute it, I’ve worked closely with copywriter, and the creative director. After that I needed to come up with the art direction, create all of the wireframes and mockups.
It was quite simple – We presented 10 of the best Smirnoff cocktails and their recipes. There was only one extra ingredient in each recipe that the participants needed to find. Each person which sucsesfully found all of the 10 extra ingredients can participate in the raffle and win Smirnoff prize.