Smirnoff is a well-known brand of vodka, part of the British company Diageo. This website was part of promotional spring campaigns. The main purpose was to highlight the cocktails of Smirnoff.

Mixologist game campaign was highly successful – From one side the products were increasing sales during the summer season. On another, the game has obtained a lot of attention and popularity among customers.

The game concept was quite simple – We presented 10 of the best Smirnoff cocktails and their recipes. There was only one extra ingredient in each recipe that the participants needed to find.