About the project
Smirnoff is a well-known brand of vodka, part of the British company Diageo. This website was part of promotional spring campaigns. The main purpose was to highlight the cocktails of Smirnoff.
Mixologist game campaign was highly successful – From one side the products were increasing sales during the summer season. On another, the game has obtained a lot of attention and popularity among customers.
The game concept was quite simple – We presented 10 of the best Smirnoff cocktails and their recipes. There was only one extra ingredient in each recipe that the participants needed to find.
Tools
Webdesign
Concept
User Research
Advertising
UI/UX
Interaction Design
Industry
Drinks and Beverage


Main screens
Age gate screen


Animals party club screen


About the game


Game screen


Cocktails game screens
Cocktail recipe with extra ingredient


Successful screen and cocktail recipe


















Unsuccessful screen


Cocktails recipe with extra ingredient


Successful screens and cocktails recipe


















Unsuccessful screen




Cheers and thanks for watching!

