smirnoff_header-picture_3

Smirnoff Mixologist - Promotional Website game

About

Smirnoff is a well-known brand of vodka, part of the British company Diageo. This website was part of promotional spring campaigns which main purpose was to highlight the cocktails of Smirnoff. Mixologist game campaign was highly successful – From one side the products were increasing sales during the summer season. From the other, the game has obtained a lot of attention and popularity among customers.

Task and execution

This project was part of my work during the years I’ve worked for creative agency the Smarts. Back then I was working as an Art Director for Smirnoff. The game concept was the first part of the project – In order to execute it, I’ve worked closely with copywriter, and the creative director. After that I needed to come up with the art direction, create all of the wireframes and mockups.

Game concept

It was quite simple – We presented 10 of the best Smirnoff cocktails and their recipes. There was only one extra ingredient in each recipe that the participants needed to find. Each person which sucsesfully found all of the 10 extra ingredients can participate in the raffle and win Smirnoff prize.

smirnoff_first-screen_case-studie

Main screens

Age gate screen

smirnoff_Age gate screen

Animals party club screen

smirnoff animals party

About the game

Game screen

Cocktails game screens

Cocktail recipe with extra ingredient

smirnoff_website_bloody-mary_1

Successful screen and cocktail recipe

smirnoff_website_bloody-mary_2
smirnoff_website_caipiroska_1
smirnoff_website_caipiroska_2
smirnoff_website_cosmopolitan_1
smirnoff_website_cosmopolitan_2
smirnoff_website_sea-breeze_1
smirnoff_website_sea-breeze_1
smirnoff_website_white-russian_1
smirnoff_website_white-russian_2

Unsuccessful screen

Cocktails recipe with extra ingredient

smirnoff_website_kamikaze_1

Successful screens and cocktails recipe

smirnoff_website_sex-on-the-beach_1
smirnoff_website_sex-on-the-beach_22
smirnoff_blue-lagoon_1
smirnoff_appletini_1
smirnoff_appletini_2
smirnoff_website_harvey_1
smirnoff_website_harvey_2

Unsuccessful screen

Cheers and thanks for watching!

lime
Close Menu
error: